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breakfast cereals and the breakfast cereal industy

Industy Responses

Food Labelling

March 2011

ACFM Statement on Food Labelling

The Association of Cereal Food Manufacturers (ACFM) supports the objective of the Food Standards Association (FSA), in line with the Government's objective, to provide better information to help consumers make healthier and more informed food choices.

EU project, FLABEL (Food Labelling to Advance Better Education for Life) declared British breakfast cereals the best food category in Europe for providing information on pack. For further information please go to: http://www.flabel.org/en/

As a commitment of the food and drink industry, all ACFM members already include comprehensive nutritional information on packs. The ACFM will continue to work closely with government and its advisory bodies in order to meet the required objective of helping consumers make healthier food choices.

For further information contact us at: info@breakfastcereal.org