The reality is breakfast cereals are packed with nutrients, and play an important part in the UK diet. In the average British diet breakfast cereals contribute a mere five per cent of the total added sugar intake (1). Some ready to eat cereals contain no or little sugar.BCIS fast facts:
Breakfast cereals should not be portrayed as making a large contribution to sugar in the diet as this is a misleading interpretation.Benefits of breakfast cereals: At a glance
Breakfast cereal companies are continually researching the current trends in people’s health needs and tastes, and develop a range of breakfast cereals to try and meet these requirements and preferences.Note to editors:
(1) NDNS Year 1-2; https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/216484/dh_128550.pdf; www.gov.uk/government/uploads/system/uploads/attachment data/file/216485/dh_128556.pdf
(2) House of Commons Health Committee Report on Obesity, 2004.
(3) Deshmukh-Taskar P, Nicklas TA, Radcliffe JD et al. The relationship of breakfast skipping and type of breakfast consumed with overweight/obesity, abdominal obesity, other cardio metabolic risk factors and the metabolic syndrome in young adults. The National Health and Nutrition Examination
(4) http://www.nice.org.uk/nicemedia/live/13795/63153/63153.pdf page 3
(5) Crawley (1993). The role of breakfast cereals in the diets of 16-17 year old teenagers in Britain. Journal of Human Nutrition & Dietetics 6: 205-216.
(6) van den Boom A, Serra-Majem L, Ribas L et al. The contribution of ready-to-eat cereals to daily nutrient intake and breakfast quality in a Mediterranean setting. J Am Coll Nutr. 2006 Apr;25(2):135-43.