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breakfast cereals and the breakfast cereal industy

News Archive

The Truth Behind the Headlines - Fried Breakfasts

09 April 2010

A story appeared in the media today, based on a research paper published in the United States. It was reported as saying that eating a fatty fried breakfast every day was the best start to the day... Read Statement

Breakfast salt slashed again

29th January 2010

To coincide with the Salt Awareness Week (1st to 7th February 2010), the Association of Cereal Food Manufacturers (ACFM) is pleased to announce a further reduction in the level of salt in breakfast cereals over the last year, bringing the total reduction since 1998 to an impressive 49.07%... Read Statement

What's in a bowl? No hype, no spin - the truth about breakfast cereals

15th November 2010

Nearly all UK households buy some kind of breakfast cereal (97%) and over 50% of breakfasts include cereal. Breakfast cereals are the most popular breakfast food with 88% of UK adults sometimes eating it and two thirds having it at least once a week... Read Statement

European pat on the back for British Breakfast Cereals - Best for Nutrition Information

12 August 2009

The EU project, FLABEL (Food Labelling to Advance Better Education for Life) has announced British breakfast cereals as the best food category in Europe for providing nutrition information on pack... Read Statement

Farmhouse Breakfast Week 25th-31st January 2009

23 January 2009

Breakfast is widely considered to be the most important meal of the day for the whole family and to highlight this next week is national Farmhouse Breakfast week. Regular consumption of breakfast, particularly one that includes breakfast cereals, has a multitude of health benefits... Read Statement

Teenage Breakfast Skippers Undermining Healthy Development

25 June 2008

Four out of ten teenagers are regularly skipping breakfast and missing out on vital daily nutrients, a new report reveals today . Research released by the Breakfast Cereal Information Service shows that, although the majority of UK adults understand the importance of breakfast for improving physical and mental performance (65%) and believe it to be the most important meal of the day (60%), 40% of teenagers are still ignoring the benefits... Read Statement

Bank Holiday Fry Ups Send Brits to Bottom of International Breakfast League

01 May 2008

Recent analysis of typical breakfast foods consumed across the globe shows that Brits waking up to a traditional English breakfast this Bank Holiday are likely to be consuming more calories and fat than our colleagues breakfasting around the world. Data from the Breakfast Cereal Information Service (BCIS) shows that Brits opting for the full English fry up will consume around double the calories, and an average of three times more fat, than those sitting down to a typical breakfast in Australia, Russia, Poland and the Middle East... Read Statement

ACFM response to claim of link between a diet high in starchy carbohydrates and fatty liver ACFM

26 September 2007

Members of the Association of Cereal Food Manufacturers* (ACFM) feel it important for consumers to understand the role of carbohydrates in the diet and the contribution made by breakfast cereals. The Optimal Weight For Life research has, so far, only been conducted on mice and far more is needed before it is advisable to learn from it... Read Statement

Cereal Manufacturers Slash Salt Levels by 38%

25 January 2007

Members of the Association of Cereal Food Manufacturers* (ACFM) have announced a significant 38% reduction in the salt1 levels of the nation's favourite breakfast cereal brands. The latest reduction figures, achieved from 1998 to 2006, mean that breakfast cereals now on average contain only 0.36g of sodium per 100g, which equates to less than 5% of the average adult daily intake ... Read Statement

ACFM position on Food Labelling - Guideline Daily Amounts (GDA)

03 January 2007

The Association of Cereal Food Manufacturers (ACFM) supports the objective of the Government, along with the Food Standards Agency, to provide clear information to help consumers make healthier and more informed food choices... Read Statement

ACFM Response to Which? Marketing Report

23 November 2006

We are surprised and disappointed to see that Which? have included breakfast cereals in a report on 'junk food'. This is particularly of concern as the health benefits of breakfast cereals are well documented and a report like this only further confuses consumers on the health messages that both the government and healthy eating campaigners have long fought to put across... Read Statement

ACFM response to the Royal College of Physicians statement on salt and nutritional labelling

14 August 2006

The Association of Cereal Food Manufacturers (ACFM) supports the objective of the Royal College of Physician's Faculty of Public Health to advance the health of the nation through improved diets for children and adults... Read Statement

ACFM Statement in Response to the Trading Standards Institute Survey of Children's Foods

20 March 2006

"Breakfast cereals remain the most popular form of breakfast in the UK with 98% of households stocking cereals. In line with Government's pledge to provide better information to help consumers make healthier food choices, all breakfast cereal manufacturers include comprehensive nutritional information on their packs, and have adopted the use of Guideline Daily Amounts (GDA), which have proven effective in ensuring nutritional information is easy to read at a glance and increases consumer awareness of the link between diet and health." ... Read Statement

ACFM Response to the FSA Front of Pack Labelling Announcement

01 March 2006

The Association of Cereal Food Manufacturers (ACFM) supports the objective of the Food Standards Association (FSA), in line with the Government's objective, to provide better information to help consumers make healthier and more informed food choices... Read Statement

Breakfast Cereal Manufacturers Unite on Front-of-Pack Nutrition Labels

9 February 2006

Cereal Partners, Kellogg's and PepsiCo, have joined forces with some of the UK's largest food manufacturers to align their approach to front-of-pack nutrition labelling... Read Statement

ACFM Statement on Salt

27 January 2006

Members of the Association of Cereal Food Manufacturers *(ACFM) have announced a significant 38% reduction in the salt levels of the nation's favourite breakfast cereal brands. ... Read Statement

The lazy life beats breakfast

25 Jan 2006

The lazy life beats breakfast The British as a nation love their beds more than their bodies. A new poll reveals that if we had an extra 15 minutes in the morning, we'd spend it under the duvet or lounging in front of the TV/reading a paper rather than have breakfast... Read Statement

Health Experts call for focus on 'Quality' and 'Quantity' of Food Consumed in Tackling Obesity in the UK

09 Nov 2005

Health experts today called for prompt action in addressing the worrying levels of obesity in the UK, with a focus on what is consumed, how much is consumed and the frequently overlooked role of exercise... Read Statement

ACFM Salt Reduction Commitments

October 2005

The Association of Cereal Food Manufacturers (ACFM) in January 2005 announced a commitment from all of its members* to make a further 10% reduction in salt by the end of 2005..Read Statement

Ensure Children Have A Nutritious Start To Life With The Best Start To The Day

April 2005

Bad habits die hard, and with child obesity on the increase, it is vital for parents to install good nutritional values before kids hit the school canteens. A nutritious breakfast makes an important contribution to a child's development, improving behaviour and helping fight against obesity... Read Statement

Did you know...?

Breakfast literally means 'breaking the fast' and for some people, especially children, the 'fast' can be as long as 16 hours!
Children who eat breakfast perform better on standardised achievement tests and have fewer behaviour problems in school[1]
Yet, 1 in 5 children are skipping breakfast and going to school on an empty stomach!
Children and adults who eat breakfast, particularly breakfast cereal, are less likely to be overweight than their counterparts who skip breakfast[2] and are likely to have healthier diets overall[3]

[1] Journal of the American Academy of Child & Adolescent Psychiatry, February 1998

[2] Gibson & O'Sullivan (1995); Journal of Royal Society of Health, Haines et al, (1996); JADA

[3] Crawley (1993); Journal of Human Nutrition & Dietetics 6