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Providing easily accessible information on
breakfast cereals and the breakfast cereal industy

Industry Responses


ACFM Statement on Fortified Breakfast Cereals

Within the Association of Cereal Food Manufacturers (ACFM) membership there are a number of companies who produce a range of breakfast cereals... Read Statement

Wholegrain Cereals

ACFM Statement on Wholegrain Cereals in the UK

The Association of Cereal Food Manufacturers (ACFM) - the trade organisation for the UK's breakfast cereal manufacturers, welcomes the increasing popularity in whole grain breakfast cereals in the UK...
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ACFM Statement on Acrylamide in Breakfast Cereals

The Association of Cereal Food Manufacturers (ACFM) takes the issue of food safety extremely seriously and noted the findings from the Food Standards Agency's (FSA) survey... Read Statement


Significant Public Health Commitment from Breakfast Cereal Pioneers

Salt is a very small but important component of some breakfast cereals. It is used to enhance flavour, and improve texture...Read Statement

Food Labelling

ACFM Statement on Food Labelling

To coincide with the Salt Awareness Week (21st to 27th March 2011), the Association of Cereal Food Manufacturers (ACFM) is pleased to announce their commitment to the Department of Health's Responsibility Deal on salt reductions... Read Statement


ACFM Statement on Sugar

The reality is breakfast cereals are packed with nutrients, and play an important part in the UK diet. In the average British diet breakfast cereals contribute a mere five per cent of the total added sugar intake (1). Some ready to eat cereals contain no or little sugar... Read Statement

Marketing / Advertising

ACFM Statement on Responsible Marketing and Advertising

The Association of Cereal Food Manufacturers (ACFM) advocates responsible advertising of products consumed by adults and children... Read Statement

Did you know...?

Breakfast literally means 'breaking the fast' and for some people, especially children, the 'fast' can be as long as 16 hours!
Children who eat breakfast perform better on standardised achievement tests and have fewer behaviour problems in school[1]
Yet, 1 in 5 children are skipping breakfast and going to school on an empty stomach!
Children and adults who eat breakfast, particularly breakfast cereal, are less likely to be overweight than their counterparts who skip breakfast[2] and are likely to have healthier diets overall[3]

[1] Journal of the American Academy of Child & Adolescent Psychiatry, February 1998

[2] Gibson & O'Sullivan (1995); Journal of Royal Society of Health, Haines et al, (1996); JADA

[3] Crawley (1993); Journal of Human Nutrition & Dietetics 6