Background image
BCIS logo

Providing easily accessible information on
breakfast cereals and the breakfast cereal industy



The Association of Cereal Food Manufacturers.

Body Mass Index

Is one of the most accurate ways to identify extra pounds that can result in obesity and/or health risks. It is a measurement that uses an adult's weight and height to gauge their total body fat.


The British Nutrition Foundation is a scientific and educational charity, which promotes the well being of society through the impartial interpretation and effective dissemination of evidence-based nutritional knowledge and advice.


Is essential for keeping bones and teeth strong, ensuring proper functioning of muscles and nerves, as well as helping blood clot.


Represents the breakfast cereal and oat milling industries in the European Union.


Carbohydrates are an important part of a healthy diet because they provide fuel for the body and are made up of mainly sugar and starch. Many foods rich in whole-grain carbohydrates are good sources of essential vitamins and minerals.

Essential Fatty Acids

Helps with inflammation, hormone imbalances, arthritis, heart disease, brain function, multiple sclerosis, skin problems, weight loss and behavioural disorders

Fat Soluble Vitamins

Include vitamins A, D, E and K and are found in fatty foods. They are stored in the liver and fatty tissues and perform a variety of vital functions.


The Food and Drink Federation represent the UK food and drink manufacturing industry. FDF promotes the industry's views and works to build consumer confidence in the food chain as a whole.


Is made up of soluble and insoluble fibre. It helps keep the digestive system healthy and eating wholegrain (insoluble fibre) cereals is the best way to reach fibre intake targets.


The Food Standards Agency is an independent food safety watchdog set up by an Act of Parliament in 2000 to protect the public's health and consumer interests in relation to food.


Guideline Daily Amounts is a labelling code that shows the dietary intake of salt, sugar, fat from a portion of food in relation to an average persons needs.


Is important for healthy blood and immune system. Lack of iron can lead to anaemia, which can result in tiredness, lack of concentration and irritability.

Monounsaturated Fatty Acids

An essential fatty acid that has only one unsaturated bond. Monounsaturated fatty acids seem to lower blood cholesterol when substituted for saturated fats.


The National Diet & Nutrition Survey aims to gathering information about the dietary habits and nutritional status of the British population. The results of the survey are used to develop nutrition policy and to contribute to the evidence base for Government advice on healthy eating.

Niacin (B3)

Promotes healthy skin, can help lower blood lipid levels

Nutritional Labelling

Values are typically displayed per 100g and per average serving (approximately 30g, although this does vary between different cereals). Nutritional information for serving sizes often include the addition of an average serving of semi-skimmed milk (125ml) to give consumers an indication of total nutrition intake. Some manufacturers also indicate the fat and calorie difference if whole milk or skimmed milk is substituted for semi-skimmed milk.

Polyunsaturated fatty acids

An essential fatty acid that has more than one unsaturated bond. Polyunsaturated fatty acids help lower total blood cholesterol when substituted for saturated fats.

Riboflavin (B2)

Required to release energy from protein, carbohydrate and fat

Saturated fatty acids

Have all the hydrogen the carbon atoms can hold. Saturated fatty acids usually raise blood cholesterol, which raises the risk of coronary heart disease and stroke.


Sodium is a mineral needed by the human body for regulation of fluid balance, contraction of muscles and conduction of nerve impulses. It is naturally present in plants and animals, but other sources include salt and baking soda.

Thiamin (B1)

Helps metabolic reactions, particularly needed to release energy from carbohydrates.

Trans Fatty Acids

Similar to saturated fatty acids, trans fatty acids can increase the risk of heart disease. Some studies also showed that a diet high in trans fatty acids may be linked to a greater risk of Type 2 Diabetes.

Vitamin D

Is important for strong teeth and bones. It promotes the absorption of calcium and phosphorus and assists in assimilation of Vitamin A.


Is a trance element that is found in all cells in the body. It is also a co-factor in more than 200 enzymes that are catalysts in controlling the speed of biological reactions.